Seven Methods For Getting One-Way Backlinks

Written by David Baxter

Wednesday, 11 November 2009 09:01

by DavidBaxter

Search Engine Optimization, or SEO, is a word that every website owner should be familiar with. SEO means that you have designed and written your website so that it shows up very high in the search engine rankings for searches using the major engines like Yahoo and Google. Backlinks are of enormous importance in the ranking of your website. Backlinks are links from other sites to yours. While links that are "swapped" carry some weight in search engine rankings, one way backlinks from other sites to yours carry more weight.

While there are services that will sell your links, and sites that allow you to swap large numbers of links with other users, these can be seriously detrimental to your search engine rankings. Major search engines are aware of this practice, and when they're able to ferret it out, they penalize sites for doing it. It's far better to get a dozen one way backlinks over the course of a month than to purchase 1,000 paid links or make a quick 100 link trade. Fortunately there are many things you can do to organically develop backlinks to your site that will boost your search engine rankings significantly. Here are seven great ways to get high quality one way backlinks to your website.

1. Market Articles Online. No matter what your website sells or is about, you can write-or have someone else write-informative articles that can help your potential customers with a problem or situation. People are always looking online for solutions to their problems, so these kinds of articles get lots of readers. When you write and publish articles online, you can get lots of backlinks coming to your website to learn even more.

There are numerous sites where you can place these articles where they will get lots of readers. Goarticles.com, eHow.com, and ezinearticles.com are three such sites that get lots of interest. You can write the article, make it helpful and informative, and then include a link to your website and a brief biography about yourself as the writer in a resource box on the page with the article. With some of these kinds of sites, you may also be able to embed links into the article that can add more backlinks.

2. Create and Market Videos. You can also create interesting and helpful videos about the topics you deal with on your website and then publicize your video. The more people that watch your video, the better results your website will get. And the more they pass your link to that video along to their friends and contacts, the more backlinks you can get which will raise your rankings in the search engines. You can get lots of great backlinks to your video via a newsletter, reference to it in a blog or a forum, etc. You may even be able to include your link in your signature when you respond to posts on other people's websites and forums-just be sure you check the rules first.

You can also tell lots and lots of people about your new videos by announcing it on Twitter. This is a brief (140 character maximum) blurb announcement service many people love. It's short, sweet, and easy-and this could generate lots of video viewers and one-way backlinks for your site if you can get a buzz started about your videos.

3. Utilize Social Bookmarking Sites. Utilizing social bookmarking sites like del.icio.us, Digg.com, and stumbleupon.com, you can also generate some good backlinks. Whenever you submit a link back to your website on these services, visitors will see your link when they are looking for information and may opt to visit your site. They can also go to your videos and give you a positive mark for being a quality website with quality content. The more feedback you get, the more viewed your video will be and the better the backlinks you will generate.

4. Become a Squidoo Lens Author. Squidoo is another website that allows you to submit content. In this case, the content can include articles or text along with photos and video, as well. Squidoo calls their information blurbs "lenses" and uses them to focus on businesses, products, or other topics. You can go here, create lenses about pertinent topics, and get backlinks and traffic coming to your site.

5. Create Your Own Hubpages. Like Squidoo, Hubpages lets you create pages containing content to include text, pictures, video, and links. It's easy to do. Just create your own account and get started. You can create lots and lots of Hubpages for different specific topics to get more traffic coming to your website and generate new quality backlinks, as well.

6. Directory Submission. Directory submission is an adjunct to search engine submission. Instead of just submitting your website to search engines, you should submit it to search engines and directories. Directory submission is different because editors review submissions for quality before accepting it into the directory. These editors have so many sites submitted to them that they can be selective about them. The main thing you should keep in mind when submitting your site to a directory is to follow that directory's instructions exactly. If you don't, you're automatically out of the running, even if your site is brilliant. You must also submit it to the proper category and subcategory if applicable. Next to following submission instructions, this is the most important thing to remember with directory submissions.

7. Get Involved With Social Media Sites. If you don't already have an account or a business page on the social media sites that are all the rage these days-like MySpace, Twitter, Facebook, and DeviantArt, you definitely need to set one up. Don't start so many that you can't keep up with them, though. Maintaining an active involvement on these pages and current content is key to achieving success and garnering backlinks from "fans" of your pages here. Also, be sure to keep your pages and comments professional. Your image is on the line here.

These seven tips for generating one way backlinks, implemented consistently, will help your site gain many valuable one way backlinks. The more genuine backlinks your site has, the higher it will rise in search engine results. And that is the best way to drive traffic to your site and help your business grow.

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